Services Marketing: Concepts; Strategies; & Cases (4th Edition)

Download Services Marketing: Concepts; Strategies; & Cases (4th Edition) written by K. Douglas Hoffman, John E. G. Bateson in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 1439039399/9781439039397. You may reffer the table below for additional details of the book.


SKU: 7e9e346dc5fd Category: Tag:



K. Douglas Hoffman, John E. G. Bateson


Cengage Learning; 4th edition




480 pages









Book Description

The fourth edition (PDF) of Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases investigates the application of services marketing as a competitive instrument from a point of view that is unusually comprehensive. The textbook investigates services marketing not just as a crucial emphasis for businesses that provide services, but also as a potential source of competitive advantage for businesses that advertise physical things. As a consequence of this, the real-world examples that are presented throughout the book feature a wide variety of businesses that are representative of a variety of industries both outside of and within the nine service economy supersectors: financial activities; education and health services; information; government; professional and business services; leisure and hospitality; transportation and utilities; wholesale and retail trade; and “other services.” In addition, some of the real-world examples come from industries that are not included in the nine service economy supersectors. This tried-and-true textbook is now in its fourth edition, and it draws on cutting-edge data to cover important current issues like business-to-business services, technology, and the global market. As a result, it provides college students with valuable insights and skills that will help them succeed in today’s business environment. In addition, the textbook retains its well-known, reader-friendly style as well as the streamlined format that makes it suitable for use in courses of any kind that are organized according to either the semester or the quarter timetable.

P.S. In addition, we have the testbank for the fourth edition of Services Marketing: Concepts, Strategies, and Cases, as well as other resources for teachers. Get in touch with us if you wish to make a purchase.

P.P.S. In addition, we have a more recent version of this booklet available for download. Below is a list of items that are linked to Services Marketing: Concepts, Strategies, and Cases 5e.

Please take note that this sale only includes the fourth edition PDF of Services Marketing: Concepts, Strategies, and Cases. There are no access codes provided.


There are no reviews yet.

Be the first to review “Services Marketing: Concepts; Strategies; & Cases (4th Edition)”

Recent Posts

Blogging And How You Can Get A Lot From It

Whether you’re just looking to type about a hobby you have or if you want to attempt to run a business, starting a blog might be worthy of your consideration. Before you get started, first take a few minutes to read these expert-provided tips below. Once you learn about blogging,…

5 tips for a good business blog

Follow my blog with BloglovinAre you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her…

Study tips from a budding engineer

“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…

How do I study mathematics and pass my exam?

Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…