Aesthetic Clinic Marketing in the Digital Age

Download Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 0815368003; 1498726720; 1351230662; 1351228110/9780815368007/ 9781498726726/ 9781351230667/ 9781351228114. You may reffer the table below for additional details of the book.

$19.99

SKU: 8929c70f8d71 Category: Tags: , , ,

Specifications

book-author

Wendy Lewis

publisher

CRC Press; 1st edition

file-type

PDF

pages

Pages

language

English

asin

B0789HFL68

isbn10

0815368003; 1498726720; 1351230662; 1351228110

isbn13

9780815368007/ 9781498726726/ 9781351230667/ 9781351228114


Book Description

Aesthetic practitioners now have a completely new channel via which they may connect with clients and set themselves apart from competing clinics: social media. Despite this, the majority of clinic managers and practitioners find digital media to be a minefield in which they have no idea how to even begin to find their way. Lewis has more than 20 years of experience in the field of medical aesthetics, which affords him a unique insight of the issues that clinics encounter on a daily basis in order to sell their services in an ethical manner, manage patients, and remain profitable. Aesthetic Clinic Marketing in the Digital Age is a knowledgeable person’s guide written specifically for healthcare professionals who are looking for an in-depth introduction and complete actionable program for social media, digital advertising and marketing, and aesthetic clinic administration. This guide is available in PDF format. It is a skill that all practitioners ought to acquire.

PLEASE TAKE NOTICE That this product only includes the PDF version of the ebook titled “Aesthetic Clinic Marketing in the Digital Age.” There are no access codes contained within.

Table of contents


Table of contents :

Introduction: Insights on the New Aesthetic Patient Journey. Fundamentals of Clinic Marketing. The Marketing Mothership – Your Clinic Website. Web Marketing from Soup to Nuts. Your Online Reputation. The Secret Sauce of Content Marketing. Getting Social Media Savvy. F.I.T. – Facebook, Instagram & Twitter. Photo Sharing Platforms (It’s All About Images). The Value of Video. LinkedIn – The Most Trusted Network. Final Thoughts. Appendix 1 Social media shorthand. Appendix 2 20 ways to bump your social media up a notch. References. Resources.

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